:root {
  --ink: #172554;
  --blue: #254b9b;
  --pink: #ff5f9d;
  --hot-pink: #ed3f84;
  --blush: #fff0f3;
  --cream: #fffaf3;
  --white: #ffffff;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--cream);
  font-family: "Avenir Next", Avenir, Montserrat, Arial, sans-serif;
}
button, a { -webkit-tap-highlight-color: transparent; }
a { color: inherit; text-decoration: none; }

.nav {
  height: 88px;
  padding: 12px clamp(22px, 6vw, 84px);
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: rgba(255, 250, 243, .92);
  position: relative;
  z-index: 10;
}
.logo, .footer-logo {
  width: 154px;
  height: 58px;
  object-fit: cover;
  object-position: 50% 50%;
  mix-blend-mode: multiply;
}
.nav-link {
  color: var(--blue);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .13em;
  text-transform: uppercase;
}

.hero {
  min-height: 730px;
  padding: 75px clamp(24px, 7vw, 110px) 90px;
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(330px, .92fr);
  align-items: center;
  gap: 70px;
  position: relative;
  overflow: hidden;
  background:
    radial-gradient(circle at 85% 22%, rgba(255,255,255,.7), transparent 20%),
    linear-gradient(125deg, #fff4ed 0%, #f7c8d3 53%, #ef71a6 100%);
}
.hero::after {
  content: "";
  position: absolute;
  width: 320px;
  height: 320px;
  border: 2px solid rgba(255,255,255,.44);
  border-radius: 50%;
  right: -90px;
  bottom: -170px;
}
.hero-copy { position: relative; z-index: 2; }
.eyebrow {
  margin: 0 0 18px;
  color: var(--blue);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .18em;
}
.hero h1 {
  max-width: 730px;
  margin: 0;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(46px, 6.1vw, 86px);
  font-weight: 400;
  line-height: .94;
  letter-spacing: -.045em;
}
.hero h1 span {
  display: block;
  color: var(--white);
  font-family: "Avenir Next", Avenir, sans-serif;
  font-size: .28em;
  font-weight: 800;
  letter-spacing: .22em;
  text-transform: uppercase;
  text-shadow: 0 1px 18px rgba(90, 22, 55, .12);
  margin-bottom: 20px;
}
.hero h1 em {
  display: block;
  color: var(--hot-pink);
  font-family: "Snell Roundhand", "Segoe Script", cursive;
  font-size: .56em;
  font-weight: 500;
  letter-spacing: -.06em;
  line-height: 1.25;
  transform: rotate(-2deg);
  margin-top: 10px;
}
.intro {
  max-width: 610px;
  margin: 28px 0;
  color: #24365e;
  font-size: 17px;
  line-height: 1.7;
}
.primary-button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 0 28px;
  border-radius: 999px;
  background: var(--blue);
  color: white;
  box-shadow: 0 10px 30px rgba(37, 75, 155, .2);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
  transition: transform .2s, box-shadow .2s;
}
.primary-button:hover { transform: translateY(-2px); box-shadow: 0 14px 32px rgba(37,75,155,.3); }
.microcopy { margin: 12px 0 0; color: #73586a; font-size: 11px; }

.hero-card {
  height: 485px;
  position: relative;
  z-index: 2;
}
.mini-card {
  position: absolute;
  width: min(330px, 80%);
  aspect-ratio: 4 / 5;
  border-radius: 32px;
  box-shadow: 0 30px 60px rgba(102, 35, 66, .24);
}
.card-back {
  right: 4%;
  top: 0;
  padding: 38px;
  transform: rotate(10deg);
  background: #ffcf3f;
  color: #fff;
}
.card-back span { font-weight: 900; letter-spacing: .2em; }
.card-back b {
  display: block;
  margin-top: 8px;
  color: var(--hot-pink);
  font-family: "Snell Roundhand", cursive;
  font-size: 34px;
}
.card-front {
  left: 3%;
  bottom: 0;
  transform: rotate(-6deg);
  background: linear-gradient(155deg, #ff93b7, #ed4d8c);
  border: 2px solid rgba(255,255,255,.55);
  color: white;
  display: grid;
  place-content: center;
  text-align: center;
}
.card-front::before {
  content: "";
  position: absolute;
  inset: 20px;
  border: 1px solid rgba(255,255,255,.42);
  border-radius: 24px;
}
.canva-mark {
  display: block;
  font-family: "Snell Roundhand", cursive;
  font-size: 110px;
  line-height: .7;
  text-shadow: 0 8px 24px rgba(129, 22, 69, .2);
}
.card-front p { font-size: 14px; letter-spacing: .16em; line-height: 1.6; }
.card-front strong { font-size: 23px; }
.spark { position: absolute; right: 32px; top: 30px; font-size: 40px; color: #ffdd45; }
.sticker {
  position: absolute;
  width: 128px;
  height: 128px;
  right: 0;
  bottom: 13px;
  display: grid;
  place-content: center;
  text-align: center;
  transform: rotate(12deg);
  border-radius: 50%;
  background: #9ee54c;
  color: #173a37;
  box-shadow: 0 14px 30px rgba(37, 85, 55, .18);
  font-size: 12px;
  font-weight: 900;
  letter-spacing: .1em;
}
.sticker b { font-family: "Snell Roundhand", cursive; font-size: 20px; letter-spacing: 0; }
.hero-orb { position: absolute; border-radius: 50%; filter: blur(1px); opacity: .7; }
.orb-one { width: 75px; height: 75px; background: #86daf2; left: -24px; top: 15%; }
.orb-two { width: 33px; height: 33px; background: #ffdb28; left: 51%; bottom: 11%; }

.truth {
  padding: 110px 24px;
  text-align: center;
  background: var(--cream);
}
.script-label {
  margin: 0 0 8px;
  color: var(--pink);
  font-family: "Snell Roundhand", "Segoe Script", cursive;
  font-size: 31px;
  line-height: 1;
}
.truth h2, .section-heading h2, .route h2, .price-note h2, .challenge h2 {
  margin: 0;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(36px, 4vw, 58px);
  font-weight: 400;
  line-height: 1.08;
  letter-spacing: -.03em;
}
.truth > p:last-child {
  max-width: 760px;
  margin: 30px auto 0;
  color: #5f6471;
  font-size: 17px;
  line-height: 1.8;
}

.resources {
  padding: 110px clamp(20px, 6vw, 88px);
  background: #fff;
}
.section-heading { max-width: 760px; margin: 0 auto 55px; text-align: center; }
.section-heading > p:last-child { color: #777985; margin: 18px 0 0; }
.resource-list { max-width: 1000px; margin: 0 auto; display: grid; gap: 14px; }
.resource-card {
  border: 1px solid #f2ccd8;
  border-radius: 24px;
  background: #fffafc;
  overflow: hidden;
  transition: border .2s, box-shadow .2s, transform .2s;
}
.resource-card.open {
  border-color: #ef77a4;
  box-shadow: 0 18px 45px rgba(129, 48, 82, .1);
}
.resource-trigger {
  width: 100%;
  padding: 24px 28px;
  display: grid;
  grid-template-columns: 48px 52px 1fr 38px;
  gap: 16px;
  align-items: center;
  border: 0;
  background: transparent;
  color: inherit;
  cursor: pointer;
  text-align: left;
}
.resource-number { color: #ee8caf; font-size: 11px; font-weight: 800; letter-spacing: .1em; }
.resource-icon {
  width: 48px; height: 48px; display: grid; place-content: center;
  border-radius: 16px; background: #ffd9e5; color: var(--hot-pink); font-size: 24px;
}
.resource-title strong { display: block; font-family: Georgia, serif; font-size: 25px; font-weight: 400; }
.resource-title small { display: block; margin-top: 6px; color: #737481; font-size: 13px; line-height: 1.45; }
.toggle { font-size: 26px; color: var(--blue); text-align: center; }
.resource-content { padding: 0 28px 30px 144px; }
.detail-grid { display: grid; grid-template-columns: 1.45fr .8fr; gap: 25px 45px; padding: 25px 0; border-top: 1px solid #f0dce3; }
.detail-grid p { margin: 8px 0 0; line-height: 1.6; color: #4d5668; }
.detail-label { color: var(--blue); font-size: 10px; font-weight: 900; letter-spacing: .14em; text-transform: uppercase; }
.detail-grid ul { margin: 10px 0 0; padding: 0; list-style: none; display: grid; grid-template-columns: 1fr 1fr; gap: 7px 18px; }
.detail-grid li { color: #4d5668; font-size: 14px; }
.detail-grid li::before { content: "✓"; color: var(--pink); font-weight: 800; margin-right: 8px; }
.detail-grid .price { color: var(--hot-pink); font-family: Georgia, serif; font-size: 23px; }
.detail-grid small { color: #8a8990; font-size: 10px; }
.balance-tip { padding: 18px 22px; border-radius: 16px; background: #fff0b8; display: flex; gap: 18px; align-items: baseline; }
.balance-tip span { flex: 0 0 auto; color: #695203; font-size: 10px; font-weight: 900; letter-spacing: .12em; }
.balance-tip p { margin: 0; color: #6a5b23; font-size: 13px; line-height: 1.55; }
.sales-message { margin-top: 16px; padding: 22px; border-radius: 16px; background: #f1f5ff; }
.sales-message p { margin: 10px 0 16px; color: #46536c; font-size: 14px; line-height: 1.65; }
.sales-message button {
  padding: 10px 16px; border: 1px solid #b9c7ec; border-radius: 999px; background: white;
  color: var(--blue); font-size: 11px; font-weight: 800; cursor: pointer;
}

.route { padding: 115px clamp(24px, 6vw, 90px); background: linear-gradient(135deg, #ef6da1, #f9a1b6); color: #fff; }
.route-heading { max-width: 730px; margin: 0 auto 60px; text-align: center; }
.route .script-label { color: #ffed62; }
.steps { max-width: 1180px; margin: 0 auto; display: grid; grid-template-columns: repeat(5, 1fr); gap: 14px; }
.steps article {
  min-height: 230px;
  padding: 26px 22px;
  border: 1px solid rgba(255,255,255,.42);
  border-radius: 24px;
  background: rgba(255,255,255,.12);
  backdrop-filter: blur(8px);
}
.steps span { display: grid; place-content: center; width: 34px; height: 34px; border-radius: 50%; background: #ffdf43; color: var(--ink); font-weight: 900; font-size: 12px; }
.steps h3 { margin: 45px 0 10px; font-family: Georgia, serif; font-weight: 400; font-size: 23px; }
.steps p { margin: 0; color: #fff9fb; font-size: 13px; line-height: 1.55; }

.price-note {
  padding: 115px max(24px, calc((100vw - 1080px) / 2));
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
  background: #edf8fb;
}
.price-note > div { position: relative; }
.giant-mark { position: absolute; z-index: 0; left: -25px; top: -100px; color: rgba(109, 214, 222, .24); font-family: Georgia, serif; font-size: 220px; }
.price-note h2, .price-note .eyebrow { position: relative; z-index: 1; }
.price-note ul { margin: 0; padding: 0; list-style: none; }
.price-note li { padding: 19px 0 19px 42px; border-bottom: 1px solid #c7e5e9; color: #43566e; line-height: 1.5; position: relative; }
.price-note li::before { content: "✦"; position: absolute; left: 5px; color: var(--pink); }

.challenge { padding: 110px 24px; background: var(--cream); }
.challenge-card {
  max-width: 920px;
  margin: 0 auto;
  padding: 75px 11%;
  text-align: center;
  position: relative;
  overflow: hidden;
  border-radius: 42px;
  background: linear-gradient(135deg, #fff 0%, #ffd9e4 100%);
  box-shadow: 0 30px 70px rgba(88, 47, 65, .12);
}
.challenge-card::before, .challenge-card::after {
  content: ""; position: absolute; border-radius: 50%;
}
.challenge-card::before { width: 130px; height: 130px; left: -55px; top: -45px; background: #9ee54c; }
.challenge-card::after { width: 90px; height: 90px; right: -30px; bottom: -24px; background: #ffd72e; }
.challenge-card > p:not(.script-label) { max-width: 640px; margin: 25px auto 30px; color: #576071; line-height: 1.75; }

footer {
  min-height: 220px;
  padding: 40px 24px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  text-align: center;
  background: #19295c;
  color: white;
}
.footer-logo { filter: invert(1); mix-blend-mode: screen; }
footer p { max-width: 580px; margin: 18px 0; color: #e0e5f4; font-family: Georgia, serif; font-size: 18px; }
footer span { color: #aeb9d8; font-size: 10px; letter-spacing: .1em; }

@media (max-width: 900px) {
  .hero { grid-template-columns: 1fr; padding-top: 55px; gap: 35px; }
  .hero-card { height: 410px; max-width: 470px; width: 100%; margin: 0 auto; }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .steps article:last-child { grid-column: 1 / -1; min-height: 180px; }
  .price-note { grid-template-columns: 1fr; gap: 45px; }
}

@media (max-width: 640px) {
  .nav { height: 72px; padding: 8px 18px; }
  .logo { width: 116px; height: 44px; }
  .nav-link { font-size: 9px; letter-spacing: .1em; }
  .hero { min-height: auto; padding: 54px 22px 68px; }
  .hero h1 { font-size: 50px; }
  .hero h1 span { font-size: 13px; letter-spacing: .16em; }
  .hero h1 em { font-size: 29px; margin-top: 13px; }
  .intro { font-size: 15px; line-height: 1.65; }
  .hero-card { height: 340px; }
  .mini-card { width: 230px; border-radius: 24px; }
  .card-front { left: 4%; }
  .canva-mark { font-size: 80px; }
  .card-front p { font-size: 10px; }
  .card-front strong { font-size: 17px; }
  .card-back { padding: 26px; }
  .card-back b { font-size: 25px; }
  .sticker { width: 96px; height: 96px; font-size: 9px; right: 2%; }
  .sticker b { font-size: 16px; }
  .truth, .resources, .route, .challenge { padding-top: 80px; padding-bottom: 80px; }
  .truth h2, .section-heading h2, .route h2, .price-note h2, .challenge h2 { font-size: 38px; }
  .truth > p:last-child { font-size: 15px; }
  .resource-trigger { padding: 18px; grid-template-columns: 0 44px 1fr 26px; gap: 12px; }
  .resource-number { overflow: hidden; }
  .resource-icon { width: 44px; height: 44px; }
  .resource-title strong { font-size: 20px; }
  .resource-title small { font-size: 11px; }
  .resource-content { padding: 0 18px 22px; }
  .detail-grid { grid-template-columns: 1fr; gap: 20px; }
  .detail-grid ul { grid-template-columns: 1fr; }
  .balance-tip { align-items: flex-start; flex-direction: column; gap: 6px; }
  .steps { grid-template-columns: 1fr; }
  .steps article, .steps article:last-child { min-height: auto; grid-column: auto; }
  .steps h3 { margin-top: 28px; }
  .price-note { padding: 90px 24px; }
  .challenge-card { padding: 60px 24px; border-radius: 28px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { transition: none !important; }
}

/* Identidad Balance Marketing 2026 */
:root { --ink:#151515; --blue:#151515; --pink:#dcb8ef; --hot-pink:#8b58a4; --blush:#f0dcfa; --cream:#f4f2ef; }
body { background:var(--cream); font-family:Arial,Helvetica,sans-serif; }
.nav { background:#151515; }
.logo,.footer-logo { object-fit:contain; filter:invert(1); mix-blend-mode:screen; }
.nav-link,.eyebrow { color:#dcb8ef; }
.hero { min-height:720px; background:#151515; color:white; }
.hero::after { background:#dcb8ef; border:0; bottom:-210px; }
.hero h1,.truth h2,.section-heading h2,.route h2,.price-note h2,.challenge h2 { font-family:Impact,"Arial Narrow","Helvetica Neue Condensed Black",sans-serif; font-weight:900; text-transform:uppercase; }
.hero h1 { font-size:clamp(64px,8vw,116px); line-height:.78; letter-spacing:-.035em; }
.hero h1 span { display:inline; color:#dcb8ef; font:inherit; letter-spacing:inherit; margin-right:.08em; text-shadow:none; }
.hero h1 em { display:block; margin:22px 0 9px; color:white; font-family:Arial,Helvetica,sans-serif; font-size:.22em; font-style:normal; font-weight:800; letter-spacing:.12em; line-height:1.2; transform:none; }
.hero h1 b { display:block; color:#dcb8ef; font-size:.39em; line-height:.95; }
.intro { color:#d7d7d7; }
.primary-button { background:#dcb8ef; color:#151515; box-shadow:none; }
.primary-button:hover { background:white; box-shadow:none; }
.microcopy { color:#999; }
.lilac-disc { position:absolute; width:390px; height:390px; right:1%; top:26px; border-radius:50%; background:#dcb8ef; }
.editorial-word { position:absolute; right:0; top:38px; font-family:Impact,"Arial Narrow",sans-serif; font-size:118px; line-height:.8; color:white; transform:rotate(90deg) translateX(95%); transform-origin:right top; }
.canva-window { position:absolute; left:0; bottom:22px; width:78%; padding:38px 32px; border:1px solid white; background:rgba(21,21,21,.94); color:white; }
.canva-window span { display:block; color:#dcb8ef; font-size:11px; font-weight:900; letter-spacing:.24em; }
.canva-window strong { display:block; margin-top:12px; font-family:Impact,"Arial Narrow",sans-serif; font-size:54px; line-height:.84; }
.editorial-note { position:absolute; right:1%; bottom:42px; width:118px; height:118px; display:grid; place-content:center; background:white; color:#151515; border-radius:50%; text-align:center; font-size:10px; font-weight:800; letter-spacing:.12em; transform:rotate(8deg); }
.editorial-note b { color:#8b58a4; font-family:Impact,"Arial Narrow",sans-serif; font-size:28px; }
.script-label { color:#8b58a4; font-family:Arial,sans-serif; font-size:12px; font-weight:900; letter-spacing:.18em; text-transform:uppercase; }
.resources { background:#151515; color:white; }
.section-heading>p:last-child { color:#aaa; }
.resource-card { border:1px solid #454545; border-radius:0; background:#1b1b1b; }
.resource-card.open { border-color:#dcb8ef; box-shadow:10px 10px 0 #dcb8ef; }
.resource-number,.toggle,.detail-label { color:#dcb8ef; }
.resource-icon { border-radius:50%; background:#dcb8ef; color:#151515; }
.resource-title strong { font-family:Impact,"Arial Narrow",sans-serif; font-size:27px; font-weight:900; text-transform:uppercase; }
.resource-title small,.detail-grid p,.detail-grid li,.sales-message p { color:#ccc; }
.resource-content .detail-grid { border-top-color:#444; }
.detail-grid li::before,.detail-grid .price { color:#dcb8ef; }
.detail-grid .price { font-family:Impact,"Arial Narrow",sans-serif; font-size:27px; }
.balance-tip { border-radius:0; background:#dcb8ef; }
.balance-tip span,.balance-tip p { color:#151515; }
.sales-message { border-radius:0; background:#292929; }
.sales-message button { color:#151515; }
.route { background:#dcb8ef; color:#151515; }
.route .script-label { color:#151515; }
.steps article { border-color:rgba(21,21,21,.45); border-radius:0; background:rgba(255,255,255,.16); }
.steps span { background:#151515; color:white; }
.steps h3 { font-family:Impact,"Arial Narrow",sans-serif; font-size:26px; font-weight:900; text-transform:uppercase; }
.steps p { color:#292929; }
.price-note { background:#f4f2ef; }
.giant-mark { color:#f0dcfa; font-family:Impact,"Arial Narrow",sans-serif; }
.price-note li::before { color:#8b58a4; }
.challenge { background:#151515; }
.challenge-card { border-radius:0; background:#dcb8ef; box-shadow:16px 16px 0 white; }
.challenge-card::before { background:white; }
.challenge-card::after { background:#151515; }
footer { background:#151515; }
@media (max-width:640px) {
  .hero h1 { font-size:64px; }
  .hero h1 em { font-size:13px; }
  .hero h1 b { font-size:25px; }
  .lilac-disc { width:285px; height:285px; }
  .editorial-word { font-size:82px; }
  .canva-window { padding:28px 22px; }
  .canva-window strong { font-size:39px; }
  .editorial-note { width:88px; height:88px; bottom:24px; }
}